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Our Story

Creating Cosmetics Without Synthetics

 

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Marj Melchiors, founder

My personal goal is to educate as many people as possible to read their labels and do not take the word “natural” for granted. I have searched the world over to find the purest and highest quality cosmetic products for my customers. Suffering from allergies and chemical sensitivity since childhood, I had always sought out personal care and cosmetic products with minimal ingredients. After a professional career for 13 years as an interior designer, I started my natural cosmetics company as a mail order business in order to stay home with my two young daughters. I wanted to help others who were seeking products without synthetics while staying close to my family. At that time there was not such a thing as shopping online so I had to advertise in magazines.  Two years later in 1999, I decided to build a website in order to reach more people. At that time I was one of the very few companies in the US selling natural cosmetics online.

My customer base continued to grow just as quickly as my daughters, and eventually I had to move my business out of my home and hire a staff.  Due to many requests from customers wanting even lesser ingredients in their makeup than the brands I carried,  I developed the Earth’s Beauty® line of loose powdered makeup.  This led to the development of additional in-house brands: Cosmetics Without Synthetics ®, True Aroma™, and meisha™.  We are proud of all of the companies we represent; Arizona based companies such as DeVita and Organic Excellence, to Rocky Mountain's Wild Sage and Malaysia's Paul Penders, to name a few. Because of natural cosmetics having such a higher demand compared to my beginnings, in the summer of 2013 we opened our first retail store in Prescott Valley, Arizona.  And a year later we added the NaturElle Spa inside our store.  Stop by and see us!

Please email me with comments and suggestions that you may have. I love what I do and want you to have a pleasant experience ordering from my company!
 
Naturally Yours,
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Founder & President
Cosmetics Without Synthetics, Inc.