I've been using this shampoo for over 20 years, after first purchasing it in a health food store in Calif. When Jasmine Shampoo and other Penders products were no longer available in stores, I searched it out online. Although the price is high, it's worth it to me. This shampoo is gentle and makes my hair shiny without drying or causing damage. FYI, my hair has been longer than waist length for most of the past two decades, so I've used a lot of the product! I generally combine this with GPB conditioner by Aubrey every other wash to keep my hair healthy..